About Us

Gavigan Associates has helped established companies and start-ups position their brands and services for market leadership as well as assisted post-Chapter 11 companies undergoing transformation. We help our clients define their opportunities for growth and then work with them to develop viable approaches to turn these opportunities into marketplace success. We help CEO’s and Boards evaluate their marketing and sales professionals, practices, and results, and provide recommendations for growth and enhanced performance. Most often, we help our clients in the areas of Strategy Development, Marketing Planning and Development, and Hands-On Implementation.

Strategy Development

Data Analysis and Synthesis
Consumer Insights
Market Research
Customer Profiling and Targeting
Competitive Analysis and Profiling
Segmentation
Brand Positioning
Distribution
Innovation
Portfolio Management
New Product Strategy
Naming
Go To Market Strategy

Marketing Planning and Development

Value Proposition
New Product Development
Channel Management
Domestic Marketing
Global Marketing
Customer Planning
Design

Implementation

Marketing Communications
Brand Engagement
Client Communications
Organization and Development
Organizational Alignment